010203

The perfect performance – at trade shows and exhibitions
Successfully staging English language presentations at trade shows and exhibitions

Aim

Success at trade shows and exhibitions depends entirely on how well you present and represent your company. If international trade shows are part of your job description, our seminar prepares you for the challenge. Its key aims are enabling you to represent your company successfully to international visitors in English, find out their needs, and arrange follow-up meetings as well as master basic small-talk and effective questioning techniques.

Objectives

  • Be able to ask interested visitors precise and relevant questions.
  • Develop an „elevator pitch“ (ultra short business presentation).
  • Represent your company with increased confidence and fluency in English.
  • Improve your percentage of turning interested visitors to customers.

Content

  • Key vocabulary in your industry
  • Identifying types of visitors and preparing accordingly
  • How to give „elevator pitches“
  • Preparing your follow-up
  • Intensive practice routines

Target-groups

Staff and salespeople who want to improve their skill set for international trade shows and exhibitions.

 

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